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Privacy Notice

Last modified date: September 12, 2022

Rockids Company (“Rockids”, “our”, “us”, or “we”) is committed to protecting the confidentiality, privacy, and security of the data of its customers, clients, associates, suppliers, and website visitors. We want you to understand how we collect and use information via our websites, including personally identifiable information, so you can interact with Rockids with confidence. Personally Identifiable Information (“PII”) is data that includes a personal identifier like your name, email address, phone number, and other similar information that can be used to identify you.

This Privacy Notice (the “Privacy Notice”) applies to our web sites, including but not limited to By proceeding to use the Sites you consent that we may process the data we collect from you in accordance with this Privacy Notice. If you do not accept this privacy notice, do not visit any of our sites.

Rockids may, without notice, at any time revise this Privacy Notice and any other information contained in the Sites. If we revise the Privacy Notice, we will revise the “last modified” date at the top of the Privacy Notice and/or notify you by posting a notice on the homepage of our Sites. Rockids may also, without notice, at any time make improvements or changes in the products, services, or programs described in or included in the Sites. It is your responsibility to check the Privacy Notice periodically for changes. Your continued use of the Sites following the posting of changes will mean that you accept and agree to the Privacy Notice.

Information We Collect

When You Contact Us For Help

If you are a visitor to our Sites, you should contact for help. Whenever you contact us for help, we collect your name and email address along with additional information you provide in your request so that we can provide you with assistance.

When You Visit a Site

When you use or access our Sites, we may collect and use personally identifiable information, or “PII”, about you, as well as other information.

Use of Your Information

We use the information we collect from your use of the Sites primarily to enable us to provide the Sites to you in the best possible manner. In addition, your information may be used as follows:

Sharing Your Information

We only share data about you when it is necessary to provide the Sites, and only as further described below.

Data That Could Identify You

We will only share data that is PII with third parties under the following circumstances:

Such third parties may have access to personal information as needed to perform their functions, but they are not allowed to use it for other purposes. We do not sell or rent PII collected through Rockids’s Sites to anyone.

Data That Does Not Identify You (De-identified Data)

Rockids may share aggregated, de-identified, anonymous data, including data you provide to us through our Sites, with third party partners and with the public in a variety of ways, such as, but not limited to, by providing research or reports about health and fitness, publishing in scientific journals, using it in product development, and in commercial transactions. When we provide this information, we perform appropriate procedures so that the data does not identify you and we contractually prohibit recipients of the data from re-identifying it back to you.

How We Use Cookies and Pixel Tags

Technologies We Use

A “cookie” is a small computer file that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognize your browser. Cookies may store user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. Keep in mind, however, that some website features or services may not function properly without cookies.

A pixel tag is a type of technology placed on a website or within the body of an email for the purpose of tracking activity on websites, or when emails are opened or accessed, and is often used in combination with cookies.

We may use cookies and/or pixel tags to track our users across our Rockids websites and/or over time, to provide the best user experience. We also may use cookies and/or pixel tags to target or personalize marketing, messages, or advertising to our Site visitors.

We use the following third-party data analytics platforms to improve the Sites in a variety of ways:

Third-Party Websites and Social Media Features

The Sites may contain links to other sites, including those of third parties or business partners. While we seek to link only to sites that share our high standards and respect for privacy, we cannot be responsible for the privacy practices other websites use. By accessing other third-party websites or applications through our Sites, you are consenting to the terms and privacy policies of those websites. It is possible that other parties may collect personally identifiable information about your online activities over time and across different websites when you use Rockids’s Sites.

Our websites may include social media features. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy notice of the entity providing them.

How Long We Save your Data

We may store your information indefinitely.


We use commercially suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect on our Sites. These procedures include, but are not limited to, firewalls, encryption, intrusion detection, and monitoring. We also limit access to any PII we receive to employees who need access to that information in order to do their jobs. However, no data protection procedures are entirely infallible. As a result, while we strive to protect your PII, we cannot guarantee that it will be 100% secure. Your transmission of your data to our Sites thus is done entirely at your own risk.

Your Information

Backups of data that you provide to us through the Sites, such as your email address, will remain in our archive servers.

If your information has been shared with a third party, as described elsewhere in this Privacy Notice, then that third party has received its own copy of your data. If you have been contacted by one of these third parties and wish to correct or delete your information, please contact them directly.

Email & Other Communications

We may need to contact you about your use of the Sites. These communications are part of the Sites and you may not opt-out from receiving them. You can opt-out from receiving other communications from us by contacting Further, you acknowledge that features of the Sites may, now or in the future, enable your tablet, mobile phone, or another similar device to receive text message (SMS) alerts (the “Text Message Service”). You will be required to opt-in to the Text Message Service if you want the Text Message Service activated. Rockids will not charge you for the text message (SMS) alerts you may receive from the Sites. However, message and data rates may apply from your mobile carrier in accordance with your wireless customer agreement with your carrier and you are responsible for any such charges. You should consult your wireless service provider regarding its pricing plans.

International Visitors

Rockids’s Sites are hosted and operated in the United States (“U.S.”). By using the Sites, you are consenting to the transfer of your personal information to the U.S. If you are accessing the Sites from outside the U.S., please be advised that U.S. law may not offer the same privacy protections as the law of your jurisdiction.

Users Only of Legal Age of Majority

Our Sites are designed and intended for those who are at least 18 years old. By using the Sites, you affirm that you are at least 18 years of age or older. We are not liable for any damages that may result from a user’s misrepresentation of age. No one under age 13 is authorized to submit any information, including PII, via our Sites. Under no circumstances may anyone under age 13 use our Sites. Parents or legal guardians of children under 13 cannot agree to these terms on their behalf.

By creating a Rockids account or login profile for our apps or services, you are representing that you are at least 18 years old, that any email address you enter is your own, and that you consent to receiving product and/or treatment-related communications to that email address.

What if you'd like to review, modify, or delete your data?

If at any time you would like to review, delete, or modify any of your data that we’ve collected, please simply contact us at Rockids will not discriminate against you for exercising any rights you may have under any applicable data privacy or security laws or regulations. Please note that Rockids may retain certain of your data for applicable legal, regulatory, or other reasons that are permitted by applicable data privacy laws and regulations.

Contacting Us

We welcome any questions, comments, or complaints you may have regarding this Privacy Notice. Please do not hesitate to contact us by email at or by writing to:

Rockids Company
919 North Market Street, Wilmington,
New castle county, Delaware, 19801
Attn: Legal Affairs